“How do I get more traffic to my website?”
That is the single biggest question I hear from people after they find out what I do. My answer is usually “How much traffic do you currently have?” Most of the time they don’t know.
I explain that search engine optimization is great, but if they don’t know who is viewing their website and what they are looking at when they are there, they don’t know what their next step should be. What if they have thousands of hits, but no one who goes to their site actually does anything? No call, no e-mail, no sale.
Instead of focusing on getting to the top of search engines (yes, I know it’s important, but stay with me for a minute) what about getting some basic data first. This is where analytics come in.
On every site that C3 builds, we attach Google Analytics, allowing us daily monitoring of web traffic, page views, traffic sources and a bunch of other data. With our C3 Standard website, we also offer the option of mailing you weekly reports showing your website traffic and what your visitors are looking at.
Once you have your “analytics program” in place, then you can tell the players that are coming on to your field.
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